THE INFLUENCE OF PERCEIVED EASE OF USE AND USEFULNESS ON INTENTION AND SATISFACTION OF PHARMACY MANAGEMENT INFORMATION SYSTEMS: A CASE STUDY IN CIREBON REGENCY

Abstract

This study aimed to examine the influence of Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) on Behavioral Intention (BI) and User Satisfaction (US) of Pharmacy Management Information Systems (PMIS) in Cirebon Regency. A quantitative approach with a cross-sectional design was employed in 29 pharmacies that had been using PMIS for at least one year. The research instrument consisted of 20 items grouped into four variables: PEOU, PU, BI, and US. The data were analyzed using descriptive statistics, reliability testing, and multiple linear regression. The results indicate that PEOU significantly influences PU (? = 0.727, p < 0.001; R² = 0.561). PU significantly influenced BI (? = 0.800, p < 0.001), whereas PEOU did not show a significant direct effect (p = 0.229). BI had a strong positive effect on US (? = 0.967, p < 0.001; R² = 0.893). All variables demonstrated high internal consistency (Cronbach’s Alpha > 0.7). These findings confirm the applicability of the Technology Acceptance Model (TAM) and DeLone & McLean IS Success Model in the pharmacy context. PMIS developers should enhance perceived usefulness through relevant features, provide continuous training to improve ease of use, and maintain user engagement to optimize satisfaction.

Keywords: Perceived Ease of Use, Perceived Usefulness, Behavioral Intention, User Satisfaction, Pharmacy Management Information Systems